We worked with Luna Kennedy, of Aloha Fresh Macadamias, to brand and design an online storefront for her hand-roasted, organic macadamias from the island of Kauai. Our team was responsible for helping to develop a content strategy for the brand and build an e-commerce storefront that would make it easy for Aloha Fresh to sell to customers worldwide. We received several shipments of the products, all the way from Kauai, and photographed, test-tasted and day dreamed of the Aloha lifestyle. Needless to say, we were able to craft some imagery to use throughout the website that would capture the essence of “Ono” (Hawaiian for delicious) and Aloha.
Website Link: Aloha Fresh Macadamias Shop